With millions of people downloading Instagram’s new Threads app this week, the latest app to launch with similar features to Twitter, it serves as an important reminder of why it’s essential to update your marketing strategy as quickly as possible when another app has a meteoric rise. When an app like Threads is released on the app stores, it shifts the entire ASO landscape. This means that there are many opportunities to leverage someone else’s news cycle to boost your own app’s visibility via both paid and organic keyword strategies.
How Has the Threads Launch Impacted ASO so Far?
We previously covered the Mobile Marketing Opportunities You Need to Act on With the Rise of Bluesky, and you should be looking to implement similar tips and tricks with the launch of Threads.
The search score for the threads keyword grew quickly along with the release of the app, and should continue to rise over the next couple of days along with media coverage. The Threads app also has a built-in marketing arm via Instagram and made onboarding for the new app easy since Instagram users can use their existing accounts to sign up for the new app. Even with the surge in downloads, there’s still a strong chance for apps to rank near the top organically for the keyword.
With a 57 search score and an 88 chance score for threads, now’s the time to try to efficiently boost your own app’s visibility to jump ahead of the competition. It’ll be interesting to see how the top-ranked apps for paid and organic shift over time as the algorithms update based on both newfound user intent for the keyword and app marketers updating their ASO. There will continue to be opportunities to optimize for threads in the future, but it will become more difficult over time as the keyword becomes more competitive for app marketers. That’s why it’s so important to keep up to date on industry trends and to act on opportunities before they become more costly.
Keeping up to date on keyword trends can help you learn a lot about what’s going on in the market and how to use that information to improve your own mobile UA strategy. Capitalizing on the rise of another app’s popularity can be an effective way to boost your downloads, but that’s just the tip of the iceberg.
MobileAction provides comprehensive app store marketing intelligence and seamless AI-powered Apple Search Ads campaign management. Backed by our vast dataset of 5+ million tracked keywords and a library of 70+ million ad creatives from 50+ ad networks, our solutions help you drive more downloads effectively. Maximize your app’s success and make data-driven decisions with the MobileAction platform.
Want to see how the premier mobile UA optimization platform can help you improve your business? Schedule a demo today!